“Fragrance speaks the loudest on a subliminal level.”
Marian Bendet
You may be surprised how many myths are popular in the fragrance industry — especially when designing your own captivating perfume or cologne. Some of these myths might not shock you, but it’s important to know the facts.
That’s why we’re debunking many of these popular myths. By the time you read through each of the myths, you’ll have even more confidence to design the perfect fragrance for your friends, family, or customers.
It isn’t simple or easy. Fragrance design is more than blending beautiful scents. It requires expert chemists, designers, and marketers. An authentic fragrance will be born from a creative vision, handled by professionals, and provide a sensory experience for the wearer. You must also understand the consumer market, otherwise you may end up delivering a product no one is interested in.
But before it can reach their hands, an intense amount of research and knowledge is necessary. The perfume manufacturing process is long. And your final result is affected by many components, like whether you’ve used synthetic or natural scents. Or if you’ve added fragrance oils rather than essential oils. And how was the essence of these scents extracted? All of this is only the beginning of fragrance design.
Next, you need to understand how to blend, the aging process, and the protocols of quality control. As you can see, this isn’t a simple hobby, by any means.
With all of that said, designing your fragrance is still viable and possible. It's much easier when you have a team of experts on your side.
Creating a fragrance isn’t a solitary mission. Behind every fantastic cologne or perfume is a dedicated team. Not only chemists, formulators, manufacturers, but marketers too. Each expert is necessary to deliver the final product. You’ll need their skill, passion, and drive to design a memorable scent.
If you tried to do this alone, you’d be overwhelmed. You might even fail at the task. It’s best to find a fantastic team with thorough experience in the perfume industry to assist you.
This is a popular myth in the fragrance industry. Supposedly, expensive fragrances not only smell better, but they also last longer. Considering we often believe the saying, “you get what you pay for,” it’s not surprising that so many believe this applies to the quality of perfumes too.
And yet, it's not a golden rule of perfumes.
Often you're paying more for the brand than the actual scent. It’s possible that the brand won't necessarily develop a lasting scent, even though you’re paying for that trait. On the other hand, more affordable brands can be of higher quality (without the matching price tag).
All in all, you can't blindly trust a cologne based on its company name. And if you do, you may miss out on fantastic, more affordable, colognes.
Fragrances are an important aesthetic to people worldwide. As popularity as grown, it's no longer confined to one particular market anymore.
We're seeing different markets converge with the perfume industry. There's the bridal industry, recommending brides to give custom perfumes as a unique gift for guests. The cannabis corporations are mixing non-psychogenic strands into colognes for a calming experience and unique brand story.
Fragrances also complement product lines, especially clothing brands. Many people use the brand’s signature perfume to finish off their look.
Clearly, there's nothing exclusionary about fragrance design. Perfumes can be a primary piece, complementary to other products, or a memento for friends and family.
Perfumery does indeed require an artistic vision. To develop an unforgettable fragrance, great minds must come together to design the bottles, blend the notes, and write a strong brand story. But this process is surprisingly more formulaic than abstract.
Each professional plays a certain role and fulfills their obligation to the designing project. It'll involve experimenting, but also thorough testing and evaluating. For that reason, the artistic touch is merely one element of the design process. Because of this, it's not nearly as abstract as people would expect.
Perfumes aren’t just for women, nor are colognes just for men. Today, fragrances are genderless. If you like a scent, you wear it. That’s it.
Marketing teams might choose to market the product towards a certain audience, there’s no need to feel limited while designing your own.
Now you know…
About the most common myths within the fragrance industry. You've nothing to fear when jumping into this growing industry. In fact, we can help you every step of the way. To develop your own mesmerizing fragrance, contact our experts at Privé Label today.
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