The global fragrance market recently broke $50 billion, while simultaneously breaking new ground for even more monetized success in the future. The fragrance market is about the race for prestige. The groups who have understood that are the ones gaining market share and revenue.
Essential fragrance oils have made a big impact on the world, you’ll find them in many everyday products. Not only because the notes smell amazing, but many are linked to enhancing moods and mental health. In fragrances, the oils suit top, middle, and base notes — but some essential oils are more popular than others.
The concern of many is the longevity and projection of a perfume. There are two things you must consider: using the right perfume house that understands the usage of natural and synthetic blends to create long lasting perfumes, and how to make it noticeable when wearing it.
When it comes to advertising and branding, the appearance of your product is often the key to success. No matter how good the product itself might be, unless it looks attractive and catches the eye of the consumer, then it will likely not be enjoying the sales and profit that it deserves.
You may be surprised how many myths are popular in the fragrance industry — especially when designing your own captivating perfume or cologne. Some of these myths might not shock you, but it’s important to know the facts.
When building a product from scratch, you’ll run into an issue: Either you won’t have all the resources you need or you won’t have nearly enough. Either way, it’ll cause some roadblocks. By creating a turn-key private label fragrance, you’ll experience many benefits, including...
When your favorite clothing brand sells a perfume or cologne to compliment the style, it makes sense to buy it from them. Here are 3 reasons why adding a perfume line to your brand is a great idea, both for your following and business.
A fragrance isn’t just something you throw on thoughtlessly. It’s an extension of you, of your feelings, and experiences. When creating your fragrance line, you can piece all of these things together to create your brand story. What’s a brand story? Find out in this post
Selecting natural or synthetic fragrances depends on your fragrance needs. If you’re creating a fragrance, work with a company who doesn’t use harmful chemicals and ensures their fragrances are paraben free, free of animal cruelty, and uses natural oils derived from vegetal origins.
In this post we'll discuss the cost, minimums, fragrance creation, packaging and logistics. Privé label is a turn key perfume manufacturing factory, all of our fragrances are made in the USA using the highest standard of quality for bottling, packaging and components.
Once you’ve developed an incredible scent that you want the whole world to enjoy, all you need to figure out is how to sell your perfume. The brand alone won’t be enough in this highly competitive market, so take a look at the following hints and tips from the pros so that you get off to a fast start.
When you shop for your favorite scent only to find that its now being listed as a discontinued perfume, what can you do? Well, the first thing is to find out what it means and why it happened, and the second is to find a dedicated team who can help you.
When you decide to launch your brand new private label perfume, it’s an exciting time. To set yourself off in the right direction, let's take a look at the 6 things you need to know when you’re trying to create a private label perfume.